Faculty Publications

 

A list of publications written by faculty and staff in the Department of Marketing.

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Submissions from 2024

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Publics’ Motivations for Sharing Public Policy Promotions on Social Media and Their Impacts on Publics’ Sharing Behavior, Joonghwa Lee, Gunwoo Yoon, Hannah G. Scheffer-Wentz, and Taejun Lee

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Facebook Likes and Corporate Revenue: Testing the Consistency Between Attitude and Behavior, Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi Ji, and Cheng Hong

Submissions from 2023

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Symbiotic Association of Resources and Market-Facing Capabilities in Supply Chains as Determinants of Performance: A Resource Orchestration Perspective, Karthik N.S. Iyer, Prashant Srivastava, and Mahesh Srinivasan

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Interfirm Partnership Resource–Lean Capability Association: Exploring The Moderating Role Of Learning Orientation And Performance Implications, Prashant Srivastava, Karthik N.S. Iyer, and Mahesh Srinivasan

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No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Gunwoo Yoon

Submissions from 2022

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In Search Of Time To Bring The Message On Social Media: Effects Of Temporal Targeting And Weather On Digital Consumers, Gunwoo Yoon, Cong Li, and John Juyoung Choi

Submissions from 2021

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From Product To Process: The Rhetoric Of Sustainability And Evolving Management Practice, Dale Cyphert

Submissions from 2020

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Staying In The Middle Or Avoiding Extremes? A Test Of The Effect Of Rating Scale Length In Advertising Research With Chinese Consumers, Cong Li, Gunwoo Yoon, and John Petit

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An Empirical Model Of Salesperson Competence, Buyer-Seller Trust And Collaboration: The Moderating Role Of Technological Turbulence And Product Complexity, Mahesh Srinivasan, Prashant Srivastava, and Karthik N.S. Iyer

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Response Strategy To Environment Context Factors Using A Lean And Agile Approach: Implications For Firm Performance, Mahesh Srinivasan, Prashant Srivastava, and Karthik N.S. Iyer

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Positive Psychological States And Employee Creativity: The Role Of Ethical Leadership, Amjad Younas, Daoping Wang, Basharat Javed, Mohammed Y.A. Rawwas, Iqra Abdullah, and Muhammad Adeel Zaffar

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How Does Past Behaviour Stimulate Consumers' Intentions To Repeat Unethical Behaviour? The Roles Of Perceived Risk And Ethical Beliefs, Bao Chun Zhao, Mohammed Yahya Rawwas, and Cheng Hao Zeng

Submissions from 2019

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Communication Activities In The 21st Century Business Environment, Dale Cyphert, Corrine Holke-Farnam, Elena N. Dodge, W. Eric Lee, and Sarah Rosol

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Performance Implications Of Lean In Supply Chains: Exploring The Role Of Learning Orientation And Relational Resources, Karthik N.S. Iyer, Prashant Srivastava, and Mahesh Srinivasan

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Impact Of Abusive Supervision On Deviant Work Behavior: The Role Of Islamic Work Ethic, Basharat Javed, Tasneem Fatima, Raja Mehtab Yasin, Sadia Jahanzeb, and Muhammad Y.A. Rawwas

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Epistemology, Moral Philosophy And Optimism: A Comparative Analysis Between Managers And Their Subordinates, Mohammed Y.A. Rawwas, Hadi Abdul Rahman Hammoud, and Karthik N.S. Iyer

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Healthcare Marketing: The Synergistic And Mediatory Impact Of Positivity And Negativity Factors On Channel Members’ Satisfaction, Mohammed Y.A. Rawwas, Basharat Javed, Karthik N.S. Iyer, and Baochun Zhao

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Advertising In Digital Games: A Bibliometric Review, Gunwoo Yoon

Submissions from 2018

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Student Evaluation Of Teaching And Matters Of Reliability, Dennis E. Clayson

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Theorizing The Role Of Big Data Visualization: Moving Visuals From Delivery To Invention, Dale Cyphert

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Perception Of Politics And Job Outcomes: Moderating Role Of Islamic Work Ethic, Mohammed Y.A. Rawwas, Basharat Javed, and Muhammad Naveed Iqbal

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A Comparison Between North And South Business Ethics: The Concepts Of Renzhi And Fazhi In China, Mohammed Y.A. Rawwas, Yanfang Wang, Baochun Zhao, and Basharat Javed

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Profiling Potential Plagiarizers: A Mastery Learning Instructional Technique To Enhance Competency, Sarah Rosol and Dale Cyphert

Submissions from 2017

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Islamic Work Ethic, Innovative Work Behaviour, And Adaptive Performance: The Mediating Mechanism And An Interacting Effect, Basharat Javed, Sajid Bashir, Mohammed Y.A. Rawwas, and Surendra Arjoon

Submissions from 2016

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Listening To The Consumer's Voice In Website Analytics, Matthew P. Bunker, Mohammed Y.A. Rawwas, and Darrel E. Bartholomew

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Developing Communication Management Skills: Integrated Assessment And Reflection In An Experiential Learning Context, Dale Cyphert, Elena Nefedova Dodge, and Leslie K. Duclos Wilson

Submissions from 2014

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What Does Ratemyprofessors.Com Actually Rate?, Dennis E. Clayson

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Operational Impact Of Collaboration And Resource Specificity: The Moderating Role Of Technology Context, Karthik N.S. Iyer

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Aligning Supply Chain Relational Strategy With The Market Environment: Implications For Operational Performance, Karthik N.S. Iyer, Prashant Srivastava, and Mohammed Y.A. Rawwas

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When Idealists Evade Taxes: The Influence Of Personal Moral Philosophy On Attitudes To Tax Evasion - A Lebanese Study, Yusuf M. Sidani, Abdul Jalil Ghanem, and Mohammed Y.A. Rawwas

Submissions from 2012

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Entrepreneurial Attributes Of Undergraduate Business Students: A Three Country Comparison Revisited, Shelley M. Farrington, Danie J.L. Venter, Christine R. Schrage, and Peter O. van der Meer

Submissions from 2011

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Demand Chain Collaboration And Operational Performance: Role Of It Analytic Capability And Environmental Uncertainty, Karthik N.S. Iyer

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Information Technology And Supply Chain Collaboration: Examining The Contingent Role Of Environmental Uncertainty, Karthik N.S. Iyer

Submissions from 2010

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A Multidimensional Framework Of Web Browsers' Trust And Distrust Of Banner Advertisements, Matthew P. Bunker and Darrell E. Bartholomew

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Supply Chain Technology: The Role Of Environment In Predicting Performance, Beth Davis-Sramek, Richard Germain, and Karthik Iyer

Submissions from 2009

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Consequences of customer powerlessness: Secondary control, Matthew Bunker and A. Dwayne Ball

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Consequences Of Customer Powerlessness: Secondary Control, Matthew Bunker and A. Dwayne Ball

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Student Evaluations Of Teaching: Are They Related To What Students Learn?: A Meta-Analysis And Review Of The Literature, Dennis E. Clayson

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B2B E-Commerce Supply Chain Integration And Performance: A Contingency Fit Perspective On The Role Of Environment, Karthik N.S. Iyer, Richard Germain, and Cindy Claycomb

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Comparison Shopping On The Internet, Michael Klassen, Pola Gupta, and Matthew P. Bunker

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Gender, Age, And Ethical Sensitivity: The Case Of Lebanese Workers, Yusuf Sidani, Imad Zbib, Mohammed Rawwas, and Tarek Moussawer

Submissions from 2008

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The Importance Of Understanding Different Complaint Themes' Impact On Commitment, Matthew P. Bunker

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Causes and consequences of grudge-holding in service relationships, Matthew P. Bunker and Dwayne Ball

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Causes And Consequences Of Grudge-Holding In Service Relationships, Matthew P. Bunker and Dwayne Ball

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Contingency Theory "Fit" As Gestalt: An Application To Supply Chain Management, Garry Buttermann, Richard Germain, and Karthik N.S. Iyer

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Japanese Distribution System: The Impact Of Newly Designed Collaborations On Wholesalers' Performance, Mohammed Y.A. Rawwas, Kazuhiko Konishi, Shoji Kamise, and Jamal Al-Khatib

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Culture And Moral Ideologies Of African Americans, Ziad Swaidan, Mohammed Y.A. Rawwas, and Scott J. Vitell

Submissions from 2007

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Conceptual And Statistical Problems Of Using Between-Class Data In Educational Research, Dennis E. Clayson

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Supply Chain Analytic Capability: Environment And Performance, Karthik N.S. Iyer, Richard Germain, and Gary L. Frankwick

Submissions from 2006

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Grades And The Student Evaluation Of Instruction: A Test Of The Reciprocity Effect, Dennis E. Clayson, Taggart F. Frost, and Mary Jane Sheffet

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Personality And The Student Evaluation Of Teaching, Dennis E. Clayson and Mary Jane Sheffet

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The Interaction Of Internal And Downstream Integration And Its Association With Performance, Richard Germain and Karthik N.S. Iyer

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Does Religion Matter? A Comparison Study Of The Ethical Beliefs Of Marketing Students Of Religious And Secular Universities In Japan, Mohammed Y.A. Rawwas, Ziad Swaidan, and Jamal Al-Khatib

Submissions from 2005

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Ethical Segmentation Of Consumers In Developing Countries: A Comparative Analysis, Jamal A. Al-Khatib, Angela D.Auria Stanton, and Mohammed Y.A. Rawwas

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The Ethical Challenges Of Global Business-To-Business Negotiations: An Empirical Investigation Of Developing Countries' Marketing Managers, Jamal Al-Khatib, Mohammed Y.A. Rawwas, Ziad Swaidan, and Richard J. Rexeisen

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Predicting The Level Of B2B E-Commerce In Industrial Organizations, Cindy Claycomb, Karthik Iyer, and Richard Germain

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Performance Overconfidence: Metacognitive Effects Or Misplaced Student Expectations?, Dennis E. Clayson

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Consumer Ethics: A Cross-Cultural Study Of The Ethical Beliefs Of Turkish And American Consumers, Mohammed Y.A. Rawwas, Ziad Swaidan, and Mine Oyman

Submissions from 2004

Organizational Ethics In Developing Countries: A Comparative Analysis, Jamal A. Al-Khatib, Mohammed Y.A. Rawwas, and Scott J. Vitell

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Guest Editorial International Marketing In The Asia-Pacific Region, Paul Chao, Saeed Samiee, and Leslie S.C. Yip

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Supply Chain B2B E-Commerce And Time-Based Delivery Performance, Karthik N.S. Iyer, Richard Germain, and Gary L. Frankwick

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Academic Dishonesty: A Cross-Cultural Comparison Of U.S. And Chinese Marketing Students, Mohammed Y.A. Rawwas, Jamal A. Al-Khatib, and Scott J. Vitell

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Consumer Ethics: Moral Ideologies And Ethical Beliefs Of A Micro-Culture In The US, Ziad Swaidan, Mohammed Y.A. Rawwas, and Jamal A. Al-Khatib

Submissions from 2003

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International Marketing And The Asia-Pacific Region:Developments, Opportunities, And Research Issues, Paul Chao, Saeed Samiee, and Leslie Sai-Chung Yip

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Consumer Ethics: Determinants Of Ethical Beliefs Of African Americans, Ziad Swaidan, Scott J. Vitell, and Mohammed Y.A. Rawwas

Submissions from 2001

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Lots Of Fun, Not Much Work, And No Hassles: Marketing Images Of Higher Education, Michael Klassen

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Culture, Personality And Morality - A Typology Of International Consumers' Ethical Beliefs, Mohammed Y.A. Rawwas

Submissions from 2000

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Product Placements In Movies: A Cross-Cultural Analysis Of Austrian, French And American Consumers’ Attitudes Toward This Emerging, International Promotional Medium, Stephen J. Gould, Pola B. Gupta, and Sonja Grabner-Kräuter

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Viewers’ Evaluations Of Product Placements In Movies: Public Policy Issues And Managerial Implications, Pola B. Gupta, Siva K. Balasubramanian, and Michael Klassen

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At The Intersection Of Demand Creation And Demand Fulfillment: Which Schools Are Getting There First And Why, Michael Klassen and Eric Sitzman

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Sources Of Ethical Conflict In Service Channels Of Distribution: Managerial Implications For Improving Client-Based Relationships, Mohammed Y.A. Rawwas

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Ethics Of Tomorrow's Business Managers The Influence Of Personal Beliefs And Values, Individual Characteristics, And Situational Factors, Mohammed Y.A. Rawwas and Hans R. Isakson

Submissions from 1999

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Students' Evaluation Of Teaching Effectiveness: Some Implications Of Stability, Dennis E. Clayson

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A Cross-Cultural Study Of Consumer Perceptions About Marketing Ethics, Anusorn Singhapakdi, Mohammed Y.A. Rawwas, Janet K. Marta, and Mohd Ismail Ahmed

Submissions from 1998

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Impact Of Country-Of-Origin Dimensions On Product Quality And Design Quality Perceptions, Paul Chao

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Sources Of Generalized Versus Issue-Specific Dis/Satisfaction In Service Channels Of Distribution: A Review And Comparative Investigation, Rajiv P. Dant, James R. Lumpkin, and Mohammed Y.A. Rawwas

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Product Placement In Movies: The Effect Of Prominence And Mode On Audience Recall, Pola B. Gupta and Kenneth R. Lord

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A Cross-Cultural Investigation Of The Ethical Values Of Consumers: The Potential Effect Of War And Civil Disruption, Mohammed Y.A. Rawwas, Gordon L. Patzer, and Scott J. Vitell

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The Business Ethics Of Credit Union Managers: Conflicts, Practices And Beliefs, Mohammed Y.A. Rawwas, Andrew Frank Thompson, and Jason Truke

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Factors Used By Parents In Selecting Child Care Providers: First Step In Identifying A Marketing Program, Kathy R. Thornburg and Steve Corbin

Submissions from 1997

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An Empirical Study Of The Infeuence Of Performance And Grades On Students' Evaluation Of Instruction, Dennis E. Clayson and Taggart F. Frost

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Consumers’ Perceptions Of The Ethics And Acceptability Of Product Placements In Movies: Product Category And Individual Differences, Pola B. Gupta and Stephen J. Gould

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The Effect Of Direct-To-Consumer Advertising Of Prescription Drugs On Retail Gross Margins: Empirical Evidence And Public Policy Implications, Steven W. Kopp and Mary Jane Sheffet

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Management Of Conflict Using Individual Power Sources: A Retailers' Perspective, Mohammed Y.A. Rawwas, Scott J. Vitell, and James Barnes

Submissions from 1996

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Survey Of Pharmacists: Impact Of The Generic Drug Scandal And Implications For Marketing Generic Drugs, Pola B. Gupta

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Transport Of Bromide And Other Inorganic Ions By Infiltrating Storm Water Beneath A Farmland Plot, Mohammad Z. Iqbal and Noel C. Krothe

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Consumer Ethics: An Empirical Investigation Of The Ethical Beliefs Of Austrian Consumers, Mohammed Y.A. Rawwas

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The Influence Of Worldmindedness And Nationalism On Consumer Evaluation Of Domestic And Foreign Products, Mohammed Y.A. Rawwas, K. N. Rajendran, and Gerhard A. Wuehrer

Submissions from 1995

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Information Search And Efficiency Of Consumer Choices Of New Cars Country-Of-Origin Effects, Paul Chao and Pola B. Gupta

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Examining The Bases Utilized For Evaluating Salespeoples’ Performance, Donald W. Jackson, John L. Schlacter, and William G. Wolfe

Submissions from 1994

China's New Economic Zones: A Model For Development?, P. Chao

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Measurement Of Physical Attractiveness: Truth-Of-Consensus, Gordon L. Patzer

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Practice Made Perfect Reality Of Physical Attractiveness, Gordon L. Patzer

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Marketing The Mental Health Care Hospital: Identification Of Communication Factors, Gordon L. Patzer and Mohammed Y.A. Rawwas

Submissions from 1993

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Consumer Profiles And Perceptions: Country-Of-Origin Effects, Paul Chao and K. N. Rajendran

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Decision Making In Health Care Institutions:The Health Care Practice Paradigm, Pola B. Gupta and Stephen J. Gould

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The Role Of Physical Appearance In Managerial Decisions, Michael L. Klassen, Cynthia R. Jasper, and Richard Jackson Harris

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Make Up Your Mind Day, National Oatmeal Month, And Other Opportunities To Capitalize On Annual Events As A Health Education Strategy, Susan J. Koch

Submissions from 1992

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Writing In The Marketing Curriculum, Steven B. Corbin and Karen A. Glynn

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Estimating The Efficiency Of Consumer Choices Of New Automobiles, Pola Gupta and Brian T. Ratchford