Faculty Publications

Communication Activities In The 21st Century Business Environment

Document Type

Article

Keywords

business practices, curriculum design, pedagogy

Journal/Book/Conference Title

Business and Professional Communication Quarterly

Volume

82

Issue

2

First Page

169

Last Page

201

Abstract

Effective undergraduate instruction requires accurate knowledge of professional communication practices and employer expectations, but ongoing contradictions between academic and professional expectations reflect historical, rhetorical, and pedagogical causes for inaccurate presumptions. Taking a customer service perspective, one business faculty revised its undergraduate goals in terms of empirically determined employer expectations. Interviewing professionals familiar with expectations of entry-level business graduates, the authors identified 10 communication activities, each comprising three to nine subtasks that constitute entry-level communication competencies. The results suggest a need to reconsider traditional curricular organization and instructional focus across the business curriculum to develop relevant skills across all business majors.

Department

Department of Marketing and Entrepreneurship

Department

Department of Accounting

Original Publication Date

6-1-2019

DOI of published version

10.1177/2329490619831279

Repository

UNI ScholarWorks, Rod Library, University of Northern Iowa

Language

en

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