Faculty Publications
A list of publications written by faculty and staff in the Department of Marketing.
- To see publications written by all UNI faculty and staff, click here.
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Submissions from 2024
Publics’ Motivations for Sharing Public Policy Promotions on Social Media and Their Impacts on Publics’ Sharing Behavior, Joonghwa Lee, Gunwoo Yoon, Hannah G. Scheffer-Wentz, and Taejun Lee
Facebook Likes and Corporate Revenue: Testing the Consistency Between Attitude and Behavior, Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi Ji, and Cheng Hong
Submissions from 2023
Symbiotic Association of Resources and Market-Facing Capabilities in Supply Chains as Determinants of Performance: A Resource Orchestration Perspective, Karthik N.S. Iyer, Prashant Srivastava, and Mahesh Srinivasan
Interfirm Partnership Resource–Lean Capability Association: Exploring The Moderating Role Of Learning Orientation And Performance Implications, Prashant Srivastava, Karthik N.S. Iyer, and Mahesh Srinivasan
No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Gunwoo Yoon
Submissions from 2022
In Search Of Time To Bring The Message On Social Media: Effects Of Temporal Targeting And Weather On Digital Consumers, Gunwoo Yoon, Cong Li, and John Juyoung Choi
Submissions from 2021
From Product To Process: The Rhetoric Of Sustainability And Evolving Management Practice, Dale Cyphert
Submissions from 2020
Staying In The Middle Or Avoiding Extremes? A Test Of The Effect Of Rating Scale Length In Advertising Research With Chinese Consumers, Cong Li, Gunwoo Yoon, and John Petit
An Empirical Model Of Salesperson Competence, Buyer-Seller Trust And Collaboration: The Moderating Role Of Technological Turbulence And Product Complexity, Mahesh Srinivasan, Prashant Srivastava, and Karthik N.S. Iyer
Response Strategy To Environment Context Factors Using A Lean And Agile Approach: Implications For Firm Performance, Mahesh Srinivasan, Prashant Srivastava, and Karthik N.S. Iyer
Positive Psychological States And Employee Creativity: The Role Of Ethical Leadership, Amjad Younas, Daoping Wang, Basharat Javed, Mohammed Y.A. Rawwas, Iqra Abdullah, and Muhammad Adeel Zaffar
How Does Past Behaviour Stimulate Consumers' Intentions To Repeat Unethical Behaviour? The Roles Of Perceived Risk And Ethical Beliefs, Bao Chun Zhao, Mohammed Yahya Rawwas, and Cheng Hao Zeng
Submissions from 2019
Communication Activities In The 21st Century Business Environment, Dale Cyphert, Corrine Holke-Farnam, Elena N. Dodge, W. Eric Lee, and Sarah Rosol
Performance Implications Of Lean In Supply Chains: Exploring The Role Of Learning Orientation And Relational Resources, Karthik N.S. Iyer, Prashant Srivastava, and Mahesh Srinivasan
Impact Of Abusive Supervision On Deviant Work Behavior: The Role Of Islamic Work Ethic, Basharat Javed, Tasneem Fatima, Raja Mehtab Yasin, Sadia Jahanzeb, and Muhammad Y.A. Rawwas
Epistemology, Moral Philosophy And Optimism: A Comparative Analysis Between Managers And Their Subordinates, Mohammed Y.A. Rawwas, Hadi Abdul Rahman Hammoud, and Karthik N.S. Iyer
Healthcare Marketing: The Synergistic And Mediatory Impact Of Positivity And Negativity Factors On Channel Members’ Satisfaction, Mohammed Y.A. Rawwas, Basharat Javed, Karthik N.S. Iyer, and Baochun Zhao
Advertising In Digital Games: A Bibliometric Review, Gunwoo Yoon
Submissions from 2018
Student Evaluation Of Teaching And Matters Of Reliability, Dennis E. Clayson
Theorizing The Role Of Big Data Visualization: Moving Visuals From Delivery To Invention, Dale Cyphert
Perception Of Politics And Job Outcomes: Moderating Role Of Islamic Work Ethic, Mohammed Y.A. Rawwas, Basharat Javed, and Muhammad Naveed Iqbal
A Comparison Between North And South Business Ethics: The Concepts Of Renzhi And Fazhi In China, Mohammed Y.A. Rawwas, Yanfang Wang, Baochun Zhao, and Basharat Javed
Profiling Potential Plagiarizers: A Mastery Learning Instructional Technique To Enhance Competency, Sarah Rosol and Dale Cyphert
Submissions from 2017
Islamic Work Ethic, Innovative Work Behaviour, And Adaptive Performance: The Mediating Mechanism And An Interacting Effect, Basharat Javed, Sajid Bashir, Mohammed Y.A. Rawwas, and Surendra Arjoon
Submissions from 2016
Listening To The Consumer's Voice In Website Analytics, Matthew P. Bunker, Mohammed Y.A. Rawwas, and Darrel E. Bartholomew
Developing Communication Management Skills: Integrated Assessment And Reflection In An Experiential Learning Context, Dale Cyphert, Elena Nefedova Dodge, and Leslie K. Duclos Wilson
Submissions from 2014
What Does Ratemyprofessors.Com Actually Rate?, Dennis E. Clayson
Operational Impact Of Collaboration And Resource Specificity: The Moderating Role Of Technology Context, Karthik N.S. Iyer
Aligning Supply Chain Relational Strategy With The Market Environment: Implications For Operational Performance, Karthik N.S. Iyer, Prashant Srivastava, and Mohammed Y.A. Rawwas
When Idealists Evade Taxes: The Influence Of Personal Moral Philosophy On Attitudes To Tax Evasion - A Lebanese Study, Yusuf M. Sidani, Abdul Jalil Ghanem, and Mohammed Y.A. Rawwas
Submissions from 2012
Entrepreneurial Attributes Of Undergraduate Business Students: A Three Country Comparison Revisited, Shelley M. Farrington, Danie J.L. Venter, Christine R. Schrage, and Peter O. van der Meer
Submissions from 2011
Demand Chain Collaboration And Operational Performance: Role Of It Analytic Capability And Environmental Uncertainty, Karthik N.S. Iyer
Information Technology And Supply Chain Collaboration: Examining The Contingent Role Of Environmental Uncertainty, Karthik N.S. Iyer
Submissions from 2010
A Multidimensional Framework Of Web Browsers' Trust And Distrust Of Banner Advertisements, Matthew P. Bunker and Darrell E. Bartholomew
Supply Chain Technology: The Role Of Environment In Predicting Performance, Beth Davis-Sramek, Richard Germain, and Karthik Iyer
Submissions from 2009
Consequences of customer powerlessness: Secondary control, Matthew Bunker and A. Dwayne Ball
Consequences Of Customer Powerlessness: Secondary Control, Matthew Bunker and A. Dwayne Ball
Student Evaluations Of Teaching: Are They Related To What Students Learn?: A Meta-Analysis And Review Of The Literature, Dennis E. Clayson
B2B E-Commerce Supply Chain Integration And Performance: A Contingency Fit Perspective On The Role Of Environment, Karthik N.S. Iyer, Richard Germain, and Cindy Claycomb
Comparison Shopping On The Internet, Michael Klassen, Pola Gupta, and Matthew P. Bunker
Gender, Age, And Ethical Sensitivity: The Case Of Lebanese Workers, Yusuf Sidani, Imad Zbib, Mohammed Rawwas, and Tarek Moussawer
Submissions from 2008
The Importance Of Understanding Different Complaint Themes' Impact On Commitment, Matthew P. Bunker
Causes and consequences of grudge-holding in service relationships, Matthew P. Bunker and Dwayne Ball
Causes And Consequences Of Grudge-Holding In Service Relationships, Matthew P. Bunker and Dwayne Ball
Contingency Theory "Fit" As Gestalt: An Application To Supply Chain Management, Garry Buttermann, Richard Germain, and Karthik N.S. Iyer
Japanese Distribution System: The Impact Of Newly Designed Collaborations On Wholesalers' Performance, Mohammed Y.A. Rawwas, Kazuhiko Konishi, Shoji Kamise, and Jamal Al-Khatib
Culture And Moral Ideologies Of African Americans, Ziad Swaidan, Mohammed Y.A. Rawwas, and Scott J. Vitell
Submissions from 2007
Conceptual And Statistical Problems Of Using Between-Class Data In Educational Research, Dennis E. Clayson
Supply Chain Analytic Capability: Environment And Performance, Karthik N.S. Iyer, Richard Germain, and Gary L. Frankwick
Submissions from 2006
Grades And The Student Evaluation Of Instruction: A Test Of The Reciprocity Effect, Dennis E. Clayson, Taggart F. Frost, and Mary Jane Sheffet
Personality And The Student Evaluation Of Teaching, Dennis E. Clayson and Mary Jane Sheffet
The Interaction Of Internal And Downstream Integration And Its Association With Performance, Richard Germain and Karthik N.S. Iyer
Does Religion Matter? A Comparison Study Of The Ethical Beliefs Of Marketing Students Of Religious And Secular Universities In Japan, Mohammed Y.A. Rawwas, Ziad Swaidan, and Jamal Al-Khatib
Submissions from 2005
Ethical Segmentation Of Consumers In Developing Countries: A Comparative Analysis, Jamal A. Al-Khatib, Angela D.Auria Stanton, and Mohammed Y.A. Rawwas
The Ethical Challenges Of Global Business-To-Business Negotiations: An Empirical Investigation Of Developing Countries' Marketing Managers, Jamal Al-Khatib, Mohammed Y.A. Rawwas, Ziad Swaidan, and Richard J. Rexeisen
Predicting The Level Of B2B E-Commerce In Industrial Organizations, Cindy Claycomb, Karthik Iyer, and Richard Germain
Performance Overconfidence: Metacognitive Effects Or Misplaced Student Expectations?, Dennis E. Clayson
Consumer Ethics: A Cross-Cultural Study Of The Ethical Beliefs Of Turkish And American Consumers, Mohammed Y.A. Rawwas, Ziad Swaidan, and Mine Oyman
Submissions from 2004
Organizational Ethics In Developing Countries: A Comparative Analysis, Jamal A. Al-Khatib, Mohammed Y.A. Rawwas, and Scott J. Vitell
Guest Editorial International Marketing In The Asia-Pacific Region, Paul Chao, Saeed Samiee, and Leslie S.C. Yip
Supply Chain B2B E-Commerce And Time-Based Delivery Performance, Karthik N.S. Iyer, Richard Germain, and Gary L. Frankwick
Academic Dishonesty: A Cross-Cultural Comparison Of U.S. And Chinese Marketing Students, Mohammed Y.A. Rawwas, Jamal A. Al-Khatib, and Scott J. Vitell
Consumer Ethics: Moral Ideologies And Ethical Beliefs Of A Micro-Culture In The US, Ziad Swaidan, Mohammed Y.A. Rawwas, and Jamal A. Al-Khatib
Submissions from 2003
International Marketing And The Asia-Pacific Region:Developments, Opportunities, And Research Issues, Paul Chao, Saeed Samiee, and Leslie Sai-Chung Yip
Consumer Ethics: Determinants Of Ethical Beliefs Of African Americans, Ziad Swaidan, Scott J. Vitell, and Mohammed Y.A. Rawwas
Submissions from 2001
Lots Of Fun, Not Much Work, And No Hassles: Marketing Images Of Higher Education, Michael Klassen
Culture, Personality And Morality - A Typology Of International Consumers' Ethical Beliefs, Mohammed Y.A. Rawwas
Submissions from 2000
Product Placements In Movies: A Cross-Cultural Analysis Of Austrian, French And American Consumers’ Attitudes Toward This Emerging, International Promotional Medium, Stephen J. Gould, Pola B. Gupta, and Sonja Grabner-Kräuter
Viewers’ Evaluations Of Product Placements In Movies: Public Policy Issues And Managerial Implications, Pola B. Gupta, Siva K. Balasubramanian, and Michael Klassen
At The Intersection Of Demand Creation And Demand Fulfillment: Which Schools Are Getting There First And Why, Michael Klassen and Eric Sitzman
Sources Of Ethical Conflict In Service Channels Of Distribution: Managerial Implications For Improving Client-Based Relationships, Mohammed Y.A. Rawwas
Ethics Of Tomorrow's Business Managers The Influence Of Personal Beliefs And Values, Individual Characteristics, And Situational Factors, Mohammed Y.A. Rawwas and Hans R. Isakson
Submissions from 1999
Students' Evaluation Of Teaching Effectiveness: Some Implications Of Stability, Dennis E. Clayson
A Cross-Cultural Study Of Consumer Perceptions About Marketing Ethics, Anusorn Singhapakdi, Mohammed Y.A. Rawwas, Janet K. Marta, and Mohd Ismail Ahmed
Submissions from 1998
Impact Of Country-Of-Origin Dimensions On Product Quality And Design Quality Perceptions, Paul Chao
Sources Of Generalized Versus Issue-Specific Dis/Satisfaction In Service Channels Of Distribution: A Review And Comparative Investigation, Rajiv P. Dant, James R. Lumpkin, and Mohammed Y.A. Rawwas
Product Placement In Movies: The Effect Of Prominence And Mode On Audience Recall, Pola B. Gupta and Kenneth R. Lord
A Cross-Cultural Investigation Of The Ethical Values Of Consumers: The Potential Effect Of War And Civil Disruption, Mohammed Y.A. Rawwas, Gordon L. Patzer, and Scott J. Vitell
The Business Ethics Of Credit Union Managers: Conflicts, Practices And Beliefs, Mohammed Y.A. Rawwas, Andrew Frank Thompson, and Jason Truke
Factors Used By Parents In Selecting Child Care Providers: First Step In Identifying A Marketing Program, Kathy R. Thornburg and Steve Corbin
Submissions from 1997
An Empirical Study Of The Infeuence Of Performance And Grades On Students' Evaluation Of Instruction, Dennis E. Clayson and Taggart F. Frost
Consumers’ Perceptions Of The Ethics And Acceptability Of Product Placements In Movies: Product Category And Individual Differences, Pola B. Gupta and Stephen J. Gould
The Effect Of Direct-To-Consumer Advertising Of Prescription Drugs On Retail Gross Margins: Empirical Evidence And Public Policy Implications, Steven W. Kopp and Mary Jane Sheffet
Management Of Conflict Using Individual Power Sources: A Retailers' Perspective, Mohammed Y.A. Rawwas, Scott J. Vitell, and James Barnes
Submissions from 1996
Survey Of Pharmacists: Impact Of The Generic Drug Scandal And Implications For Marketing Generic Drugs, Pola B. Gupta
Transport Of Bromide And Other Inorganic Ions By Infiltrating Storm Water Beneath A Farmland Plot, Mohammad Z. Iqbal and Noel C. Krothe
Consumer Ethics: An Empirical Investigation Of The Ethical Beliefs Of Austrian Consumers, Mohammed Y.A. Rawwas
The Influence Of Worldmindedness And Nationalism On Consumer Evaluation Of Domestic And Foreign Products, Mohammed Y.A. Rawwas, K. N. Rajendran, and Gerhard A. Wuehrer
Submissions from 1995
Information Search And Efficiency Of Consumer Choices Of New Cars Country-Of-Origin Effects, Paul Chao and Pola B. Gupta
Examining The Bases Utilized For Evaluating Salespeoples’ Performance, Donald W. Jackson, John L. Schlacter, and William G. Wolfe
Submissions from 1994
China's New Economic Zones: A Model For Development?, P. Chao
Measurement Of Physical Attractiveness: Truth-Of-Consensus, Gordon L. Patzer
Practice Made Perfect Reality Of Physical Attractiveness, Gordon L. Patzer
Marketing The Mental Health Care Hospital: Identification Of Communication Factors, Gordon L. Patzer and Mohammed Y.A. Rawwas
Submissions from 1993
Consumer Profiles And Perceptions: Country-Of-Origin Effects, Paul Chao and K. N. Rajendran
Decision Making In Health Care Institutions:The Health Care Practice Paradigm, Pola B. Gupta and Stephen J. Gould
The Role Of Physical Appearance In Managerial Decisions, Michael L. Klassen, Cynthia R. Jasper, and Richard Jackson Harris
Make Up Your Mind Day, National Oatmeal Month, And Other Opportunities To Capitalize On Annual Events As A Health Education Strategy, Susan J. Koch
Submissions from 1992
Writing In The Marketing Curriculum, Steven B. Corbin and Karen A. Glynn
Estimating The Efficiency Of Consumer Choices Of New Automobiles, Pola Gupta and Brian T. Ratchford
