Faculty Publications

Survey Of Pharmacists: Impact Of The Generic Drug Scandal And Implications For Marketing Generic Drugs

Document Type

Article

Journal/Book/Conference Title

Health Marketing Quarterly

Volume

13

Issue

3

First Page

109

Last Page

120

Abstract

The generic drug scandal that made headlines in 1989 shocked consumers, prescribers, pharmacists, insurers, the pharmaceutical industry, the FDA and Congress. Using data collected after the scandal was reported, this study investigates the impact of scandal on pharmacists’ confidence in generics, and their attitudes, opinions and behavior toward generics. Based upon the findings, the author provides a set of recommendations for marketing generic drugs. © 1996 by The Haworth Press, Inc. All rights reserved.

Department

Department of Marketing

Original Publication Date

6-12-1996

DOI of published version

10.1300/J026v13n03_09

Link to Full Text

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