Faculty Publications

Consumer Ethics: A Cross-Cultural Study Of The Ethical Beliefs Of Turkish And American Consumers

Document Type

Article

Keywords

Consumer ethics, Cross cultural, Idealism, Relativism Machiavellianism, Turkey, U.S.A.

Journal/Book/Conference Title

Journal of Business Ethics

Volume

57

Issue

2

First Page

183

Last Page

195

Abstract

The ethical climate in Turkey is beset by ethical problems. Bribery environmental pollution tax frauds deceptive advertising production of unsafe products and the ethical violations that involved politicians and business professionals are just a few examples. The purpose of this study is to compare and contrast the ethical beliefs of American and Turkish consumers using the Ethical Position Questionnaire (EPQ) of Forsyth (1980) the Machiavellianism scale and the Consumer Ethical Practices of Muncy and Vitell questionnaire (MVQ). A sample of 376 subjects that consists of American consumers (n = 188) and Turkish consumers (n = 199) was used to compare the ethical beliefs and practices of the two samples. The MANOVA results for the two nationality groups found that five out of six criterion variables differed between the two groups. The implications of this study are intended to assist marketers to develop strategies that suit a particular market and lessen their risk of entry. © Springer 2005.

Department

Department of Marketing

Original Publication Date

3-1-2005

DOI of published version

10.1007/s10551-004-5092-7

Link to Full Text

Comments?

Share

COinS