Faculty Publications

Students' Evaluation Of Teaching Effectiveness: Some Implications Of Stability

Document Type

Article

Journal/Book/Conference Title

Journal of Marketing Education

Volume

21

Issue

1

First Page

68

Last Page

75

Abstract

Previous research has indicated that the mean scores of student evaluation of teaching effectiveness do not change with experience. If this is true, whatever aspects of effective instruction the instruments are measuring do not change in the students' perception. University students were asked to indicate what instructional characteristics changed or stayed the same as an instructor gained more and more experience. Instructor structural-related factors such as organization, knowledge, fairness, and even the ability of the students to learn were perceived as improving over time. Personalityrelated factors were perceived as stable. Implications of these findings are discussed. © 1999 Sage Publications, Inc.

Department

Department of Marketing

Original Publication Date

12-1-1999

DOI of published version

10.1177/0273475399211009

Link to Full Text

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