Faculty Publications
A list of publications written by faculty and staff in the Department of Marketing.
- To see publications written by all UNI faculty and staff, click here.
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Submissions from 1992
On Estimating Market Efficiency, Brian T. Ratchford and Pola Gupta
Submissions from 1991
Establishing Cross-Disciplinary Marketing Education, Scott D. Alden, Rita Laxton, Gordon L. Patzer, and Leslie Howard
Die Anwendung Von Desktop Publishing (DTP) In Amerikanischen Werbeagenturen, Mike L. Klassen, Mark Rappaport, and Gerhard A. Wührer
Submissions from 1990
Student Evaluations In Marketing: What Is Actually Being Measured?, Dennis E. Clayson and Debra A. Haley
Stereotypical Beliefs About Appearance: Implications For Retailing And Consumer Issues, C. R. Jasper and M. L. Klassen
Submissions from 1989
Perception Of Attractiveness By Obesity And Hair Color., D. E. Clayson and M. L. Klassen
Submissions from 1988
The Business Proposal: An Approach That Addresses Integrative Concerns And Practitioner/Academic Relations, Debra A. Haley and James L. Burrow
Entrepreneurship Education Project in Vocational Education Programs. Survey of Program Coordinators., Del Shepard
Submissions from 1987
Telemarketing. Curriculum Guides and Content Outlines for Telemarketing: Entry-Level Position., Del Shepard
Telemarketing. Curriculum Guides & Content Outlines for Telemarketing: Telemarketing Specialist., Del Shepard
Submissions from 1986
Job Roles Of Systems Analysts In The "Profit" Vs The "Not For Profit" Sectors, Albert Kagan, Marion G. Sobol, and Kevin Quarnstrom
Submissions from 1985
Efficient Data Handling and Enefficient Market Structures, Marion G. Sobol and Albert Kagan
Economics Of Optimization Of Fat Levels In Turkey Diets, Hoyt G. Wilson and Albert Kagan