Faculty Publications

 

A list of publications written by faculty and staff in the Department of Marketing.

  • To see publications written by all UNI faculty and staff, click here.
  • To go back to the Department of Marketing, click here.

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Submissions from 1992

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On Estimating Market Efficiency, Brian T. Ratchford and Pola Gupta

Submissions from 1991

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Establishing Cross-Disciplinary Marketing Education, Scott D. Alden, Rita Laxton, Gordon L. Patzer, and Leslie Howard

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Die Anwendung Von Desktop Publishing (DTP) In Amerikanischen Werbeagenturen, Mike L. Klassen, Mark Rappaport, and Gerhard A. Wührer

Submissions from 1990

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Student Evaluations In Marketing: What Is Actually Being Measured?, Dennis E. Clayson and Debra A. Haley

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Stereotypical Beliefs About Appearance: Implications For Retailing And Consumer Issues, C. R. Jasper and M. L. Klassen

Submissions from 1989

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Perception Of Attractiveness By Obesity And Hair Color., D. E. Clayson and M. L. Klassen

Submissions from 1988

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The Business Proposal: An Approach That Addresses Integrative Concerns And Practitioner/Academic Relations, Debra A. Haley and James L. Burrow

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Entrepreneurship Education Project in Vocational Education Programs. Survey of Program Coordinators., Del Shepard

Submissions from 1987

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Telemarketing. Curriculum Guides and Content Outlines for Telemarketing: Entry-Level Position., Del Shepard

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Telemarketing. Curriculum Guides & Content Outlines for Telemarketing: Telemarketing Specialist., Del Shepard

Submissions from 1986

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Job Roles Of Systems Analysts In The "Profit" Vs The "Not For Profit" Sectors, Albert Kagan, Marion G. Sobol, and Kevin Quarnstrom

Submissions from 1985

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Efficient Data Handling and Enefficient Market Structures, Marion G. Sobol and Albert Kagan

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Economics Of Optimization Of Fat Levels In Turkey Diets, Hoyt G. Wilson and Albert Kagan