Perception Of Attractiveness By Obesity And Hair Color.

Authors

D. E. Clayson, University of Northern IowaFollow
M. L. Klassen, University of Northern IowaFollow

Document Type

Article

Journal/Book/Conference Title

Perceptual and motor skills

Volume

68

Issue

1

First Page

199

Last Page

202

Abstract

In a study of 318 Caucasian college students, obese persons and redheaded men were seen as unattractive compared to the nonobese and other hair colors. The obesity stereotype and the hair-color stereotype appear to be evaluated separately with little interaction. The results imply that a stereotypic characteristic like obesity, which is perceived as being under a person's control, may be evaluated differently than a stereotypic characteristic independent of personal choice such as hair color.

Department

Department of Marketing

Original Publication Date

1-1-1989

DOI of published version

10.2466/pms.1989.68.1.199

Recommended Citation

Clayson, D. E. and Klassen, M. L., "Perception Of Attractiveness By Obesity And Hair Color." (1989). Faculty Publications. 4652.
https://scholarworks.uni.edu/facpub/4652