Faculty Publications

Perception Of Attractiveness By Obesity And Hair Color.

Document Type

Article

Journal/Book/Conference Title

Perceptual and motor skills

Volume

68

Issue

1

First Page

199

Last Page

202

Abstract

In a study of 318 Caucasian college students, obese persons and redheaded men were seen as unattractive compared to the nonobese and other hair colors. The obesity stereotype and the hair-color stereotype appear to be evaluated separately with little interaction. The results imply that a stereotypic characteristic like obesity, which is perceived as being under a person's control, may be evaluated differently than a stereotypic characteristic independent of personal choice such as hair color.

Department

Department of Marketing

Original Publication Date

1-1-1989

DOI of published version

10.2466/pms.1989.68.1.199

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