Faculty Publications

Comments

ERIC Document - ED339900 found in the ERIC Database

Document Type

Guide

Keywords

Career Awareness; Cooperative Programs; Coordination; Entrepreneurship

Abstract

This curriculum guide and content outline for the telemarketing entry-level position contains seven sections: (1) specialized telemarketing tasks; (2) telemarketing selling skills; (3) marketing tasks; (4) business-related tasks; (5) business-specific tasks; (6) personnel/human resources-related tasks; and (7) communications and minimum skill tasks. Each section includes an introduction and topics covered; purpose; objective(s); activities; evaluation; resources; content outline; and additional topics. Section 1 contains the following units: telephone manners; telemarketing in relation to the firm; personal minimum skills; telephone as a marketing tool; telemarketing trends; telephone procedures; dimensions; marketing techniques; and telemarketing and marketing mix. Section 2 covers these topics: attention techniques; customer relations; customer rapport; product benefits; building rapport; handling objections; closing techniques; special objections/complaint techniques; professional; vocal; image techniques; and appointments and call backs. In section 3; the topics are as follows: marketing; competition; daily calculations/sales; and inventory control. Section 4 deals with computer keyboarding and consumer laws. Section 5 covers consumer credit limits and collection procedures. The subjects of section 6 include: letters of application; job interviews; consumer behavior; goal setting; career searches; and job search techniques. Section 7 contains communications and minimum skill tasks. (NLA)

Department

Department of Marketing

Original Publication Date

1987

Object Description

1 PDF file (109 pages)

Repository

UNI ScholarWorks, Rod Library, University of Northern Iowa

Copyright

©1987 Del Shepard

Language

en

File Format

application/pdf

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