Faculty Publications

Comments

ERIC Document - ED339901 found in the ERIC Database

Document Type

Guide

Keywords

Business; Career Choice; Communication Skills; Competition

Abstract

This curriculum guide and content outline for the telemarketing specialist contains seven sections: (1) specialized telemarketing tasks; (2) telemarketing selling skills; (3) marketing tasks; (4) business-related tasks; (5) business-specific tasks; (6) personnel/human resources related; and (7) communications and minimum skill tasks. Each section includes an introduction and topics covered; purpose; objective(s); activities; evaluation; resources; content outline; and additional topics. Section 1 covers the following: telephone manners; telemarketing in relation to the firm; personal minimum skills; telephone as a marketing tool; telemarketing trends; training personnel; dimensions; marketing techniques; and telemarketing and marketing mix. Topics in section 2 are as follows: attention techniques; customer relations; customer rapport; product benefits; building rapport; handling objections; closing techniques; and appointments and call backs. In section 3 the following subjects are covered: marketing; consumer and industrial markets; competition; market development; daily calculations/sales; and inventory control. Three topics in section 4 are computer keyboarding; consumer laws; and time management. Section 5 contains the following: consumer credit; credit limits; collection procedures; and market research. Consumer behavior; goal setting; career searches; and job search techniques are dealt with in section 6. Section 7 contains communications and minimum skill tasks. (NLA)

Department

Department of Marketing

Original Publication Date

1987

Object Description

1 PDF file (130 pages)

Repository

UNI ScholarWorks, Rod Library, University of Northern Iowa

Copyright

©1987 Del Shepard

Language

en

File Format

application/pdf

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