Faculty Publications

Personality And The Student Evaluation Of Teaching

Document Type

Article

Keywords

Evaluation of personality, Marketing education, Personality, SET, Student evaluation of teaching

Journal/Book/Conference Title

Journal of Marketing Education

Volume

28

Issue

2

First Page

149

Last Page

160

Abstract

Students' perception of the instructor's personality and the evaluation of instruction were found to be strongly related. Students appear to be using a contaminated measure to establish personality and its relationship to the evaluations. The findings do not support the contention that the association reflects a valid measure of instruction. Implications for changing evaluations and the use of the instruments are discussed. © 2006 Sage Publications.

Department

Department of Marketing

Original Publication Date

8-1-2006

DOI of published version

10.1177/0273475306288402

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