"Personality And The Student Evaluation Of Teaching" by Dennis E. Clayson and Mary Jane Sheffet
 

Faculty Publications

Personality And The Student Evaluation Of Teaching

Document Type

Article

Keywords

Evaluation of personality, Marketing education, Personality, SET, Student evaluation of teaching

Journal/Book/Conference Title

Journal of Marketing Education

Volume

28

Issue

2

First Page

149

Last Page

160

Abstract

Students' perception of the instructor's personality and the evaluation of instruction were found to be strongly related. Students appear to be using a contaminated measure to establish personality and its relationship to the evaluations. The findings do not support the contention that the association reflects a valid measure of instruction. Implications for changing evaluations and the use of the instruments are discussed. © 2006 Sage Publications.

Department

Department of Marketing

Original Publication Date

8-1-2006

DOI of published version

10.1177/0273475306288402

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