Faculty Publications

The Business Ethics Of Credit Union Managers: Conflicts, Practices And Beliefs

Document Type

Article

Journal/Book/Conference Title

Journal of Professional Services Marketing

Volume

18

Issue

2

First Page

39

Last Page

57

Abstract

This paper analyzes responses to a recent survey of credit union managers who were asked to provide their views of ethical conflicts and practices within their industry. Results indicate that more than half of credit union managers (60%) have some ethical conflict with their individual customers, and (55%) said that there are “a few” industry practices that they considered unethical. “Misleading advertising” and “honesty in internal communications among coworkers” are the situations that most often generate ethical conflicts. About one third of respondents felt that ethical standards in the credit union profession are lower today compared with those 10 years ago, while another third perceived they are higher. Finally, more than half of respondents (58%) said their institutions have formalized rules and standards. Conclusions and implications are outlined and future research needs are described. © 1999 Taylor & Francis Group, LLC.

Department

Department of Marketing

Department

Department of Finance

Original Publication Date

12-1-1998

DOI of published version

10.1300/J090v18n02_03

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