Faculty Publications

Conceptual And Statistical Problems Of Using Between-Class Data In Educational Research

Document Type

Article

Keywords

Marketing education, Research methodology, Student evaluation of instruction, Theories, Type I errors

Journal/Book/Conference Title

Journal of Marketing Education

Volume

29

Issue

1

First Page

34

Last Page

38

Abstract

This article looks at the methodological problems created by incorrectly using between-class data when looking at effects generated by individual students. The grade/evaluation association found in the student evaluation of teaching was used as a case example. A theoretical framework to understand the contributions to the relationship by both between-class data (leniency) and within-class data (reciprocity) was created that shows how the two are confounded when looking only at between-class effects. The findings suggest that within-class data is the appropriate starting point when investigating associational problems with either within-or between-case data. © 2007 Sage Publications.

Department

Department of Marketing

Original Publication Date

4-1-2007

DOI of published version

10.1177/0273475306297383

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