Faculty Publications
Guest Editorial International Marketing In The Asia-Pacific Region
Document Type
Article
Keywords
Brand image, International marketing, Research, Retailing
Journal/Book/Conference Title
International Marketing Review
Volume
21
Issue
3
First Page
243
Last Page
246
Abstract
Presents and discusses areas for future research into international marketing in the Asia-Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia-Pacific region (International Marketing Review, Vol. 20 No. 5). © 2004, Emerald Group Publishing Limited
Department
Department of Marketing
Original Publication Date
6-1-2004
DOI of published version
10.1108/02651330410539594
Recommended Citation
Chao, Paul; Samiee, Saeed; and Yip, Leslie S.C., "Guest Editorial International Marketing In The Asia-Pacific Region" (2004). Faculty Publications. 3102.
https://scholarworks.uni.edu/facpub/3102
