Publications written by faculty and staff in the Department of Marketing at the University of Northern Iowa.
Consequences of customer powerlessness: Secondary control, Matthew Bunker and A. Dwayne Ball
Causes and consequences of grudge-holding in service relationships, Matthew P. Bunker and Dwayne Ball
Submissions from 1985
Efficient Data Handling and Enefficient Market Structures, Marion G. Sobol and Albert Kagan