Faculty Publications
Publications written by faculty and staff in the Department of Marketing & Entrepreneurship at the University of Northern Iowa.
- To see publications written by faculty and staff under the historical department name, Department of Marketing, click here.
- To see publications written by all UNI faculty and staff, click here.
- To go back to the Department of Marketing and Entrepreneurship, click here.
Submissions from 2024
Publics’ Motivations for Sharing Public Policy Promotions on Social Media and Their Impacts on Publics’ Sharing Behavior, Joonghwa Lee, Gunwoo Yoon, Hannah G. Scheffer-Wentz, and Taejun Lee
Facebook Likes and Corporate Revenue: Testing the Consistency Between Attitude and Behavior, Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi Ji, and Cheng Hong
Submissions from 2023
Symbiotic Association of Resources and Market-Facing Capabilities in Supply Chains as Determinants of Performance: A Resource Orchestration Perspective, Karthik N.S. Iyer, Prashant Srivastava, and Mahesh Srinivasan
Interfirm Partnership Resource–Lean Capability Association: Exploring The Moderating Role Of Learning Orientation And Performance Implications, Prashant Srivastava, Karthik N.S. Iyer, and Mahesh Srinivasan
No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Gunwoo Yoon
Submissions from 2022
In Search Of Time To Bring The Message On Social Media: Effects Of Temporal Targeting And Weather On Digital Consumers, Gunwoo Yoon, Cong Li, and John Juyoung Choi
Submissions from 2021
From Product To Process: The Rhetoric Of Sustainability And Evolving Management Practice, Dale Cyphert
Humanitarian Supply Chain & Logistics Aid Management at Global Relief Services, Christine Schrage, Daniel Bumblauskas, and Bennett Becicka
Books from 2020
A Comprehensive Critique of Student Evaluation of Teaching: Critical Perspectives on Validity, Reliability, and Impartiality, Dennis Clayson
Staying In The Middle Or Avoiding Extremes? A Test Of The Effect Of Rating Scale Length In Advertising Research With Chinese Consumers, Cong Li, Gunwoo Yoon, and John Petit
An Empirical Model Of Salesperson Competence, Buyer-Seller Trust And Collaboration: The Moderating Role Of Technological Turbulence And Product Complexity, Mahesh Srinivasan, Prashant Srivastava, and Karthik N.S. Iyer
Response Strategy To Environment Context Factors Using A Lean And Agile Approach: Implications For Firm Performance, Mahesh Srinivasan, Prashant Srivastava, and Karthik N.S. Iyer
Positive Psychological States And Employee Creativity: The Role Of Ethical Leadership, Amjad Younas, Daoping Wang, Basharat Javed, Mohammed Y.A. Rawwas, Iqra Abdullah, and Muhammad Adeel Zaffar
How Does Past Behaviour Stimulate Consumers' Intentions To Repeat Unethical Behaviour? The Roles Of Perceived Risk And Ethical Beliefs, Bao Chun Zhao, Mohammed Yahya Rawwas, and Cheng Hao Zeng
Submissions from 2019
Communication Activities In The 21st Century Business Environment, Dale Cyphert, Corrine Holke-Farnam, Elena N. Dodge, W. Eric Lee, and Sarah Rosol
Performance Implications Of Lean In Supply Chains: Exploring The Role Of Learning Orientation And Relational Resources, Karthik N.S. Iyer, Prashant Srivastava, and Mahesh Srinivasan
Impact Of Abusive Supervision On Deviant Work Behavior: The Role Of Islamic Work Ethic, Basharat Javed, Tasneem Fatima, Raja Mehtab Yasin, Sadia Jahanzeb, and Muhammad Y.A. Rawwas
Epistemology, Moral Philosophy And Optimism: A Comparative Analysis Between Managers And Their Subordinates, Mohammed Y.A. Rawwas, Hadi Abdul Rahman Hammoud, and Karthik N.S. Iyer
Healthcare Marketing: The Synergistic And Mediatory Impact Of Positivity And Negativity Factors On Channel Members’ Satisfaction, Mohammed Y.A. Rawwas, Basharat Javed, Karthik N.S. Iyer, and Baochun Zhao
Advertising In Digital Games: A Bibliometric Review, Gunwoo Yoon
Submissions from 2018
Student Evaluation Of Teaching And Matters Of Reliability, Dennis E. Clayson
Theorizing The Role Of Big Data Visualization: Moving Visuals From Delivery To Invention, Dale Cyphert
Perception Of Politics And Job Outcomes: Moderating Role Of Islamic Work Ethic, Mohammed Y.A. Rawwas, Basharat Javed, and Muhammad Naveed Iqbal
A Comparison Between North And South Business Ethics: The Concepts Of Renzhi And Fazhi In China, Mohammed Y.A. Rawwas, Yanfang Wang, Baochun Zhao, and Basharat Javed
Profiling Potential Plagiarizers: A Mastery Learning Instructional Technique To Enhance Competency, Sarah Rosol and Dale Cyphert
Submissions from 2017
Islamic Work Ethic, Innovative Work Behaviour, And Adaptive Performance: The Mediating Mechanism And An Interacting Effect, Basharat Javed, Sajid Bashir, Mohammed Y.A. Rawwas, and Surendra Arjoon
Submissions from 2016
Listening To The Consumer's Voice In Website Analytics, Matthew P. Bunker, Mohammed Y.A. Rawwas, and Darrel E. Bartholomew
Developing Communication Management Skills: Integrated Assessment And Reflection In An Experiential Learning Context, Dale Cyphert, Elena Nefedova Dodge, and Leslie K. Duclos Wilson
Submissions from 2014
Operational Impact Of Collaboration And Resource Specificity: The Moderating Role Of Technology Context, Karthik N.S. Iyer
Aligning Supply Chain Relational Strategy With The Market Environment: Implications For Operational Performance, Karthik N.S. Iyer, Prashant Srivastava, and Mohammed Y.A. Rawwas
When Idealists Evade Taxes: The Influence Of Personal Moral Philosophy On Attitudes To Tax Evasion - A Lebanese Study, Yusuf M. Sidani, Abdul Jalil Ghanem, and Mohammed Y.A. Rawwas
