Honors Program Theses

Award/Availability

Open Access Honors Program Thesis

First Advisor

Matthew Wilson, Honors Thesis Advisor

Abstract

In this thesis, I hope to shed light on how alcohol is advertised in our society, specifically to minors below the age of 21. I researched which alcohol brands I was able to follow, disguising myself as a minor on Instagram and Twitter. After the initial analysis, I specifically observed how the branding and social media presence of each brand is intentionally or unintentionally appealing to a younger audience. To accompany these observations, I conclude by proposing several solutions to help address this issue in our society.

Year of Submission

2023

Department

Department of Marketing and Entrepreneurship

University Honors Designation

A thesis submitted in partial fulfillment of the requirements for the designation University Honors

Date Original

5-2023

Object Description

1 PDF file (30 pages)

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Download

Comments?

Share

COinS