Honors Program Theses

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Open Access Honors Program Thesis

First Advisor

Matthew Bunker, Honor Thesis Advisor, Marketing

Keywords

Advertising; Pork industry and trade;

Abstract

Whether we know it or not, we are faced with hundreds or even thousands of advertisements every day. Sometimes we acknowledge them and sometimes we do not, but whether or not we realize it, they can and do impact our decisions. The purpose for my senior year Honors Program Thesis was to determine the effectiveness of negative and positive advertising on people who are already favorable or unfavorable towards an industry. I chose to examine video advertisements with the topic of the pork industry. The basis of this research comes from my past experience in promotion for the pork industry. I grew up on a farm and have a background in that industry, as I was the 2010 Iowa Pork Princess. Being an advocate for this industry, I learned a lot about the positive aspects of the industry, however, I was also faced with many negative views, opinions, and advertisements. For example, I saw many negative advertisements aimed at the industry and pig farmers in general from groups like People for the Ethical Treatment of Animals (PET A), which was the springboard for my thesis topic.

Year of Submission

2013

Department

Department of Marketing and Entrepreneurship

University Honors Designation

A thesis submitted in partial fulfillment of the requirements for the designation University Honors

Comments

If you are the rightful copyright holder of this thesis and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.

Date Original

5-2013

Object Description

1 PDF file (44 pages)

Language

en

File Format

application/pdf

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