Open Access Graduate Research Paper
The basis for study of corporate culture grew from prior sociological and anthropological research. Etzioni (1964) found organizations which incorporate human resource technique in establishing goals were least likely to alienate their employees and were likely to produce desired responses. Etzioni's method for determining an organization's goals was through "inspection of interviews, minutes from board meetings, organization documents, division of labor, and allocation of resources (1964, p.6)." The purpose of cultures as defined by Etzioni should be to "provide a supportive setting for developing modern organizations and theme worldliness (1964, p.1O8-1O9)."
Year of Submission
Master of Arts
Department of Communication and Theatre Arts
1 PDF file (40 pages)
©1989 Lisa V. Sukovaty-Gordon
Sukovaty-Gordon, Lisa V., "Analysis of Corporate Culture and Community Relations: A Case Study of IBM" (1989). Graduate Research Papers. 4024.