Open Access Graduate Research Paper
Visual literacy, the ability to encode and decode visual messages, is a relatively new concept. Most visual literacy efforts are directed toward school children; very little research and development addresses adults' visual literacy and the potential effects of visual literacy on corporate communications. This paper focuses on visual literacy for adult professional communicators. By examining the background and theory of visual literacy, and tracing the use of visual communication in modern business, a rationale will be established for visual literacy training in the corporate setting.
Year of Submission
Master of Arts in Education
Department of Curriculum and Instruction
John F. Wedman
1 PDF file (31 leaves)
©1985 Marion Hazzard
Hazzard, Marion, "Visual literacy: Implications for corporate communications" (1985). Graduate Research Papers. 2519.