Graduate Research Papers

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Open Access Graduate Research Paper

Abstract

This study analyzes the types of personal values represented in advertisements contained in magazines read by teenagers. A survey of Southeast Iowa high school media specialists was conducted to identify popular magazines read by students in grades nine through twelve. The five magazines named most frequently in the survey results, Seventeen , People . Teen . Hot Rod and Sports Illustrated, were used to collect data. The researcher analyzed the advertisements contained in January May and September issues to off-set cyclical fluctuations in advertising. Using a list of sixteen personal values, each advertisement was categorized according to its primary value based on visual and textual messages. Findings indicated that personal values such as "appearance/sexuality" and "status/self-esteem" ranked among the most prevalent values. whereas values such as "family" and "community" were nearly nonexistent.

Year of Submission

1994

Degree Name

Master of Arts

Department

Department of Curriculum and Instruction

Department

Division of School Library Studies

First Advisor

Leah Hiland

Comments

If you are the rightful copyright holder of this graduate research paper and wish to have it removed from the Open Access Collection, please submit an email request to scholarworks@uni.edu. Include your name and clearly identify the thesis by full title and author as shown on the work.

Date Original

7-12-1994

Object Description

1 PDF file (iv, 55 pages)

Language

EN

File Format

application/pdf

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