Open Access Graduate Research Paper
This study analyzes the types of personal values represented in advertisements contained in magazines read by teenagers. A survey of Southeast Iowa high school media specialists was conducted to identify popular magazines read by students in grades nine through twelve. The five magazines named most frequently in the survey results, Seventeen , People . Teen . Hot Rod and Sports Illustrated, were used to collect data. The researcher analyzed the advertisements contained in January May and September issues to off-set cyclical fluctuations in advertising. Using a list of sixteen personal values, each advertisement was categorized according to its primary value based on visual and textual messages. Findings indicated that personal values such as "appearance/sexuality" and "status/self-esteem" ranked among the most prevalent values. whereas values such as "family" and "community" were nearly nonexistent.
Year of Submission
Master of Arts
Department of Curriculum and Instruction
Division of School Library Studies
1 PDF file (iv, 55 pages)
©1994 Joni S. Erland
Erland, Joni S., "Personal values in advertisements found in magazines read by teenagers in Southeast Iowa" (1994). Graduate Research Papers. 1979.