Honors Program Theses
DEI Initiatives Through the Eyes of Young Consumers: Analyzing Gen Z and Gen Alpha Brand Perceptions
Award/Availability
Open Access Honors Program Thesis
First Advisor
Matthew Wilson
Keywords
Marketing; Generation Z; Young consumers;
Year of Submission
2025
Department
Department of Marketing and Entrepreneurship
University Honors Designation
A thesis submitted in partial fulfillment of the requirements for the designation University Honors
Date Original
2025
Object Description
1 PDF file (51 pages)
Copyright
©2025 Rachel Stephany
Language
en
File Format
application/pdf
Recommended Citation
Stephany, Rachel, "DEI Initiatives Through the Eyes of Young Consumers: Analyzing Gen Z and Gen Alpha Brand Perceptions" (2025). Honors Program Theses. 982.
https://scholarworks.uni.edu/hpt/982
