Honors Program Theses
Award/Availability
Open Access Honors Program Thesis
First Advisor
Helen Harton
Abstract
Thirty-two percent of Americans have at least one tattoo (Schaeffer, 2023), and many of them experience discrimination. The purpose of this study was to examine potential correlates of this prejudice. 251 participants completed a survey online that assessed their attitudes towards people with tattoos along with variables that have previously been associated with other types of prejudice. Perceived threat was the strongest predictor of prejudiced attitudes. Participants who reported greater prejudice also reported greater perceptions that tattooed people were different from themselves, higher levels of authoritarianism and lower levels of agreeableness. Older people and those without tattoos also reported greater prejudice. Participants’ gender, level of education, religiosity, ethnicity, and socio-economic status were not correlated with prejudiced attitudes when other variables were controlled. These results provide further support for the worldview conflict hypothesis (Brandt & Crawford, 2019) and suggest that positive contact with people with tattoos may help to reduce prejudice through reduced perceptions of threat and worldview conflict.
Year of Submission
2026
Department
Department of Psychology
University Honors Designation
A thesis submitted in partial fulfillment of the requirements for the designation University Honors
Date Original
2026
Object Description
1 PDF file (43 pages)
Copyright
©2026 Jordan Smith
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.
Language
en
File Format
application/pdf
Recommended Citation
Smith, Jordan, "Predictors of Prejudice Towards People with Tattoos" (2026). Honors Program Theses. 1034.
https://scholarworks.uni.edu/hpt/1034