Graduate Research Papers
Availability
Open Access Graduate Research Paper
Keywords
Career education--Marketing; Vocational guidance--Marketing;
Abstract
There are many marketing strategies career centers can use. Faculty, staff, alumni, and parents are extremely important targets to which services can be marketed. If career centers gain their support, they can promote the career center to students as well. Creating a marketing plan and a brand identity is another part of the process to market students to the career center. Once the career center achieves this step, the next step is looking at certain marketing ideas that may fit their specific college goals. The use of technology is another crucial strategy that can help attract students to career centers. By sharing these ideas, other institutions may learn new strategies and resources that may help them face challenges and benefit students as well.
Year of Submission
2002
Degree Name
Master of Arts in Education
Department
Educational Leadership, Counseling, and Postsecondary Education
First Advisor
Carolyn R. Bair
Date Original
2002
Object Description
1 PDF file (17 pages)
Copyright
©2002 Jessie Heideman
Language
en
File Format
application/pdf
Recommended Citation
Heideman, Jessie, "Marketing strategies for career services" (2002). Graduate Research Papers. 834.
https://scholarworks.uni.edu/grp/834
Comments
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