Graduate Research Papers

MBA Portfolio

Availability

Graduate Research Paper (Electronic Copy Not Available)

Abstract

WPP is a multinational advertising and public relations company that operates in over 100 countries worldwide. With its extensive network of agencies, it has established itself as a leader in the marketing communications industry. The organization's global reach allows it to cater to clients from various industries and regions, providing them with tailored solutions to meet their specific needs. One notable aspect of WPP's organizational structure is its diverse portfolio of agencies. It encompasses a wide range of disciplines such as advertising, media planning and buying, branding, digital marketing, market research, public relations, and more. This diversity enables WPP to offer integrated services that cover all aspects of the marketing mix.

Year of Submission

2025

Department

Department of Management

First Advisor

Alicia Rosburg

Date Original

5-2025

Object Description

1 PDF file (1 volume (unnumbered))

Language

en

File Format

application/pdf

Electronic copy is not available through UNI ScholarWorks.

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