Graduate Research Papers
Availability
Open Access Graduate Research Paper
Abstract
The purpose of the study is to conduct a comprehensive literature review related to the emerging and rapidly changing landscape of grateful patient related healthcare philanthropy. Of specific review is research relating to the nuances and relationship interactions of patient/caregiver, caregiver/healthcare organization, and patient/organization in the work of soliciting financial support from health care recipients and their families.
Some health care outcomes are truly miraculous. Grateful patients abound. However, sometimes healthcare providers are reluctant to pursue expressions of gratitude, or may not even be aware of when a patient is overtly offering to support their work. Also, offering compelling opportunities for philanthropy and investment in health care delivery is not always a well-defined road for the development officer to travel. Cementing affinity during the critical first months after hospitalization is the first step toward cultivating that one-time donor and placing them consistently on the giving path. The intent of the development officer is to maintain and grow a robust donor portfolio, populated by a pipeline of potential major gift donors or even donors who will consider providing a planned gift through their estate.
The first gift is always the most difficult to obtain. After that, stewardship is key to realizing additional support. How well the relationship is managed over time will determine the success of any healthcare philanthropy program.
Year of Submission
2015
Degree Name
Master of Arts
Department
School of Health, Physical Education, and Leisure Services
First Advisor
Rodney Dieser
Date Original
2015
Object Description
1 PDF file (48 pages)
Copyright
©2015 Scott R. Ford
Language
en
Recommended Citation
Ford, Scott R., "Health and Gratitude: Grateful Patient Fundraising Practices and Considerations" (2015). Graduate Research Papers. 4440.
https://scholarworks.uni.edu/grp/4440
Comments
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