Graduate Research Papers
Availability
Open Access Graduate Research Paper
Abstract
Cause-related marketing relationships have often been identified as win-win-win partnerships for the consumer, nonprofit organization and for-profit corporation. Critics suggest this is not always the case and that in fact, some for-profit organizations participate in such relationships to cover up unethical or illegal behavior. Focusing on Walmart's relationship Children's Miracle Network affiliated children's hospitals, this literature review explores the nature of cause-related marketing relationships and takes a psychological approach to ethical decision making as it relates to philanthropy in order to evaluate whether nonprofit organizations have a concern as a partner in a cause-related marketing relationship. Ethical decision making models are reviewed as suggested basis for nonprofit decision making in regards to cause-related marketing partnerships.
Year of Submission
2011
Degree Name
Master of Arts
Department
School of Health, Physical Education, and Leisure Services
First Advisor
Rodney Dieser
Date Original
2011
Object Description
1 PDF file (44 pages)
Copyright
©2011 Taryn L. Kuntz
Language
en
Recommended Citation
Kuntz, Taryn L., "Examining the Cause-Related Marketing Relationship Between Children’s Miracle Network and Walmart: Initial Development of an Ethical Decision Making Framework" (2011). Graduate Research Papers. 4274.
https://scholarworks.uni.edu/grp/4274
Comments
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