Open Access Graduate Research Paper
Social learning theory, especially Bandura's (1969) observational learning provides a theoretical framework for the research on television's effects on children. Observational learning involves changes in the observer's behavior after viewing others directly or through films, television, books and other media. Bandura (1969) states that performance is not necessary for learning of a behavior, nor is obvious reinforcement to the model observed or to the person doing the observing. It has been well established that observational learning does take place (Bandura, 1969).
Year of Submission
Master of Arts
Department of Curriculum and Instruction
Roger A. Kueter
1 PDF file (25 leaves)
©1983 Erin Lonergan
Lonergan, Erin, "Positive social learning through television" (1983). Graduate Research Papers. 2788.