Open Access Graduate Research Paper
There is a common saying that change is one of the most certain things in life. While the saying may seem trite, it is even more applicable today than ever before. Alvin Toffler, in his book The Third Wave (1980), examines the factor of change in today's world, and points out the implications of the Information Age: The world that is fast emerging from the clash of new values and technologies, new geopolitical relationships, new life-styles and modes of communication, demands wholly new ideas and analogies, classifications and concepts. We cannot cram the embryonic world of tomorrow into yesterday's conventional cubbyholes. (p. 2) In keeping with this philosophy, this paper exams: the process of change; the importance of strong leadership in the change process, especially in the communication of mission and vision for the organization; and the basis for resistance to change, exploring how to handle that resistance with appropriate communication techniques.
Year of Submission
Master of Arts
Department of Curriculum and Instruction
Roger A. Kueter
1 PDF file (30 leaves)
©1989 Marilyn R. Hibbs
Hibbs, Marilyn R., "The role of communication in the organizational change process" (1989). Graduate Research Papers. 2572.