Graduate Research Papers

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Open Access Graduate Research Paper

Abstract

The purpose of this paper is to create a model of a marketing plan for library media programs. The plan uses Johnson Elementary School of the Cedar Rapids Community School District as an example for the restructuring idea of interactive learning. The model is organized to compliment the overall strategy of the Cedar Rapids Community School District. The plan is presented in six basic steps: 1) understand the corporate mission and objectives, 2) analyze the situation and environment, 3) determine the goals and objectives, 4) develop the marketing strategies to achieve the desired goals, 5) design an action plan to implement the strategies, and 6) determine the procedures for evaluation. Implementation of the plan will 1) increase awareness of the library media program, 2) incorporate interactive learning that develops critical thinking skills, provide information management instruction, and foster independent learning in the library media program, 3) develop an appropriate budget, and 4) utilize the latest technologies to access information.

Year of Submission

1993

Degree Name

Master of Arts

Department

Department of Curriculum and Instruction

Department

Division of School Library Studies

First Advisor

Leah Hiland

Comments

If you are the rightful copyright holder of this graduate research paper and wish to have it removed from the Open Access Collection, please submit an email request to scholarworks@uni.edu. Include your name and clearly identify the thesis by full title and author as shown on the work.

Date Original

7-2-1993

Object Description

1 PDF file (60 pages)

Language

en

File Format

application/pdf

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