Dissertations and Theses @ UNI

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Open Access Thesis

Keywords

Health promotion--Middle West; Occupational health services--Middle West; Health promotion; Occupational health services; Middle West;

Abstract

The purpose of this study was to identify the areas of responsibility that were perceived by worksite health promotion directors as most important to the success of their organization's health promotion program. A survey instrument was designed and mailed to 111 health promotion directors in the state of Iowa, Minnesota, and Wisconsin that were 1992 members of the Association of Fitness in Business (AFB). Subjects were asked to rate the importance that 27 responsibilities associated with four areas of competence receive within their organization. The results are based on the responses of 23 (20.72%) of these directors. Females represented 7 4% ( 17 of 23) of the respondents and males represented 26% (6 of 23) of the respondents. The average age of respondents was 37.6 years, with a range from 25 to 53 years. The average number of years experience as a h,ealth promotion director was 7.09, with a range from 1 to 15. Thirty-five percent of the ( 8 of 23) respondents reported their organization employed from 2,500 to 4,999 employees. Respondents reporting their organizations employing 1,000 to 2,499 employees and 5,000 to 9,999 employees accounted for 22% and 17% of the total, respectively. Three of the respondents reported their organization employed less than 500 employees and two reported their organization employed more than 10,000 employees. Finally, one respondent reported their organization employed 500 to 999 employees. Findings showed that the area of planning and implementing health promotion programs received the highest rating of importance by health promotion directors. The following responsibilities were rated on average as being between very important and extremely important: providing information, disseminating information, planning programs, developing programs, designing programs, mobilizing personnel, securing resources, implementing programs, developing an evaluation plan, communicating results, and providing materials. The results further indicated that there was general consensus of opinion on the statements soliciting the opinions of these directors on the professional experience, knowledge, and skills of health promotion directors. Most directors felt that business skills, marketing and promotion, budget analysis knowledge, behavior modification techniques, and a broad health science background were important to deliver and promote health promotion programs effectively.

Year of Submission

1994

Degree Name

Master of Arts

Department

School of Health, Physical Education, and Leisure Services

First Advisor

Larry D. Hensley

Second Advisor

Sharon Huddleston

Third Advisor

Sue Joslyn

Comments

If you are the rightful copyright holder of this thesis and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.

Date Original

1994

Object Description

1 PDF file (86 leaves)

Language

en

File Format

application/pdf

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