Undergraduate Student Work

 

This collection contains works written by undergraduate students in the Department of Marketing at the University of Northern Iowa. All student works require department, unit, or individual faculty approval before they are posted to UNI ScholarWorks.

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Submissions from 2018

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Organized Gaming and Its Effect on Collegiate Academics, Mark Cochran Open Access Honors Program Thesis

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The rise of social media marketing: How an entire industry has transformed, Ryan Steven Doser Open Access Honors Program Thesis

Submissions from 2017

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The professional development of students through global experiences, Myle Duong Open Access Honors Program Thesis

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Trying to fit in with the weird parts of the Internet: Online subcultures and content creation, Isak Fedeler Knivsland Open Access Honors Program Thesis

Submissions from 2015

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Relevant decision criteria and their level of importance in consumers' choice of hospital, Jordan Brelje Open Access Honors Program Thesis

Submissions from 2014

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Bridging the social media value gap between fans and artists, Andrew Teeter Open Access Honors Program Thesis

Submissions from 2011

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Integrated marketing communications plan for HospiceADEASY, Megan Elizabeth Horn Open Access Honors Program Thesis

Submissions from 2010

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Implications of physical attractiveness on time allocations from salesperson to customer, Emily Anne Prinsen Open Access Honors Program Thesis

Submissions from 1996

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Subliminal advertising: The commercial appropriation of the unconscious, Brian D. Williams Open Access Presidential Scholars Thesis

Submissions from 1991

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Study of entrepreneur-customer communication, Bradley F. Williams Open Access Presidential Scholars Thesis