Presidential Scholars Theses (1990 – 2006)
Awards/Availabilty
Open Access Presidential Scholars Thesis
First Advisor
Steve B. Corbin, Advisor
Keywords
Subliminal advertising;
Abstract
Subliminal advertising refers to the use of subliminal techniques by mass media and what these media messages are doing to society. A secret technology has existed and been in widespread use for decades which modifies consumer's behavior invisibly, channels basic value systems, and manages to drive much bigger segments of the population into certain pathological behaviors.
Date of Award
1996
Department
Department of Marketing
Presidential Scholar Designation
A paper submitted in partial fulfillment of the requirements for the designation Presidential Scholar
Date Original
1996
Object Description
1 PDF file (23 pages)
Date Digital
4-9-2018
Copyright
©1996 - Brian Williams
Type
document
Language
EN
File Format
application_pdf
Recommended Citation
Williams, Brian D., "Subliminal advertising: The commercial appropriation of the unconscious" (1996). Presidential Scholars Theses (1990 – 2006). 156.
https://scholarworks.uni.edu/pst/156
Comments
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