2023 Research in the Capitol

Presentation Type

Poster Presentation (UNI Access Only)

Keywords

Pork industry and trade--United States; Pork industry and trade--India; United States--Commercial policy; India--Commercial policy;

Abstract

This presentation will cover the new Trade Policy between India and the United States that recently opened up agricultural trade. Specifically, the research is looking into how the demand for pork has changed in India, and what factors have led to this rise in demand that will also benefit pork producers in the US. The research involves surveys conducted within a few cities in India, which I will be visiting personally. The main survey groups are general consumers, culinary students and professors, and local restaurant owners. They will all be asked basic demographic questions like age, income, education, and religious views. The presentation will provide a consensus as to why there was existing aversion to pork and pig products, how that viewpoint is changing, and what pork producers in the US can do to raise their interest in pork and meet their demand.

Start Date

6-3-2023 11:30 AM

End Date

6-3-2023 1:30 PM

Event Host

University Honors Programs, Iowa Regent Universities

Faculty Advisor

Christine Schrage

Department

Department of Marketing and Entrepreneurship

File Format

application/pdf

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Mar 6th, 11:30 AM Mar 6th, 1:30 PM

New Policy Opens Trade with India for Pork Producers in the US [Poster]

This presentation will cover the new Trade Policy between India and the United States that recently opened up agricultural trade. Specifically, the research is looking into how the demand for pork has changed in India, and what factors have led to this rise in demand that will also benefit pork producers in the US. The research involves surveys conducted within a few cities in India, which I will be visiting personally. The main survey groups are general consumers, culinary students and professors, and local restaurant owners. They will all be asked basic demographic questions like age, income, education, and religious views. The presentation will provide a consensus as to why there was existing aversion to pork and pig products, how that viewpoint is changing, and what pork producers in the US can do to raise their interest in pork and meet their demand.