Open Access Honors Program Thesis
Matthew Wilson, Honors Thesis Advisor
In this thesis, I hope to shed light on how alcohol is advertised in our society, specifically to minors below the age of 21. I researched which alcohol brands I was able to follow, disguising myself as a minor on Instagram and Twitter. After the initial analysis, I specifically observed how the branding and social media presence of each brand is intentionally or unintentionally appealing to a younger audience. To accompany these observations, I conclude by proposing several solutions to help address this issue in our society.
Year of Submission
Department of Marketing and Entrepreneurship
University Honors Designation
A thesis submitted in partial fulfillment of the requirements for the designation University Honors
1 PDF file (30 pages)
©2023 Madison TenHulzen
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
TenHulzen, Madison, "Alcohol: The Permitted Drug in Our Society" (2023). Honors Program Theses. 713.