Graduate Research Paper (UNI Access Only)
By understanding the tactics and tools that are most likely to result in positive support of an organization, non-profits are better able to effectively use their marketing resources for maximum benefit. Marketing, image, brand and public relations are essential to an organization who wishes to grow its circle of influence. Non profits who are able to best utilize these strategies will have a competitive advantage when competing for finite philanthropic dollars.
Date of Award
Master of Arts
School of Health, Physical Education, and Leisure Services
Division of Leisure, Youth and Human Services
Rodney B. Dieser
1 PDF file (41 pages)
©2015 Emily Saveraid
Saveraid, Emily, "Nonprofit marketing strategies for small organizations" (2015). Graduate Research Papers. 72.