Nonprofit marketing strategies for small organizations

Author

Emily Saveraid, University of Northern IowaFollow

Availability

Graduate Research Paper (UNI Access Only)

Keywords

Nonprofit organizations--Marketing;

Abstract

By understanding the tactics and tools that are most likely to result in positive support of an organization, non-profits are better able to effectively use their marketing resources for maximum benefit. Marketing, image, brand and public relations are essential to an organization who wishes to grow its circle of influence. Non profits who are able to best utilize these strategies will have a competitive advantage when competing for finite philanthropic dollars.

Find Additional Related Research in UNI ScholarWorks

To find related research in UNI ScholarWorks, go to the collection of Health, Physical Education, and Leisure Services Graduate Research Papers written by students in the School of Health, Physical Education, and Leisure Services, College of Education, at the University of Northern Iowa.

Year of Submission

2015

Degree Name

Master of Arts

Department

School of Health, Physical Education, and Leisure Services

Department

Division of Leisure, Youth and Human Services

First Advisor

Rodney B. Dieser

Date Original

2015

Object Description

1 PDF file (41 pages)

Copyright

©2015 Emily Saveraid

Language

en

File Format

application/pdf

Recommended Citation

Saveraid, Emily, "Nonprofit marketing strategies for small organizations" (2015). Graduate Research Papers. 72.
https://scholarworks.uni.edu/grp/72