Graduate Research Papers
MBA Portfolio
Availability
Graduate Research Paper (Electronic Copy Not Available)
Abstract
Today, “Staying a hotel” become more and more common and people enjoy staying a hotel for staycation and it is sort of “quality way of living” concept in this new era, especially after the pandemic period(Smith, 2021).
Hotel industry has a long story to tell that most of funders like Mr. Marriott for Marriott Group and Mr. Hilton for creating Hilton group and etc. They all have a common original voice is to provide the premier stay experience for all the travelers, for no matter the purpose is (Marriott, n.d.; Hilton, n.d.). Since Hotel become a business industry and there’re more and more hotel chains established in the world, Hotel Management become an academy topic that people are studying (Kimes, 1989). One of the subjects is Hotel Revenue Management or Hotel Yield management which hotel is learning from airline business. Revenue Management is simply illustrating how hotel team should do to maximize hotel total revenue by seasonality, Day of week, pricing, segmentation etc. In Revenue Management, people always say, put right customers into right place (could be hotel room or hotel restaurant).
Year of Submission
2025
First Advisor
Alicia Rosburg
Date Original
5-2025
Object Description
1 PDF file (1 volume (unnumbered))
Copyright
©2025 Wenjuan Li
Language
en
File Format
application/pdf
Recommended Citation
Li, Wenjuan, "MBA Portfolio" (2025). Graduate Research Papers. 4579.
https://scholarworks.uni.edu/grp/4579
