Effective Marketing Strategies to Increase Enrollment at Universities

Author

Madelyn Sanda, University of Northern Iowa
Lesli Garcia, University of Northern IowaFollow

Availability

Graduate Research Paper (Electronic Copy Not Available)

Abstract

Every year, universities welcome students to their campus. There are a variety of factors that impact the decision students make when they are selecting a college. However, universities are often faced with challenges like recruitment, which then impacts enrollment. This study will focus on marketing strategies to increase university enrollment and find new recruitment initiatives. The main factors in this research that impact the choices students make are aid, academic programs, and success after graduation. Marketing strategies that will increase enrollment are the amount of scholarships students receive, affordability, and success after graduation.

Year of Submission

2024

Department

Department of Management

First Advisor

Colene Sassmann

Comments

This paper is a portion of an MBA portfolio submitted to the University of Northern Iowa MBA program.

Date Original

2024

Object Description

1 PDF file (35 pages)

Copyright

©2024 Madelyn Sanda & Lesli Garcia

Language

en

Recommended Citation

Sanda, Madelyn and Garcia, Lesli, "Effective Marketing Strategies to Increase Enrollment at Universities" (2024). Graduate Research Papers. 4450.
https://scholarworks.uni.edu/grp/4450