Graduate Research Papers
Availability
Open Access Graduate Research Paper
Abstract
The purpose of this study was to identify related judgmental heuristics cues that could be incorporated in Web site home and donation pages of charitable nonprofit organizations. These types of heuristics could persuade individuals to continue activity on the Web site; thus increasing the possibility for donation activity. As nonprofit organizations begin building more sophisticated and progressive Web sites, they must recognize that the importance of reviewing the content of their sites with the users' cognitive processes in mind. The financial support that is lost by poor or unpersuasive Web site content could be critical for many organizations, and an analytical review of Web site content should be completed.
Year of Submission
2007
Degree Name
Master of Arts
Department
School of Health, Physical Education, and Leisure Services
First Advisor
Christopher Edginton
Date Original
2007
Object Description
1 PDF file (51 pages)
Copyright
©2007 Jennifer Sue Yarrow
Language
en
Recommended Citation
Yarrow, Jennifer Sue, "Judgmental Heuristics in Nonprofit Organizations’ Web Sites" (2007). Graduate Research Papers. 4206.
https://scholarworks.uni.edu/grp/4206
Comments
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