Open Access Graduate Research Paper
Many institutions of higher education are undergoing an identity crisis. In years to come, such a crisis may be viewed as a salient force in the historical evolution of American higher education. The 1980s and 1990s eventually may be acknowledged as the era when colleges and universities began to pursue their unique identities in an aggressive way. The purpose of this paper is to review the marketing strategies used by institutions of higher learning to communicate their unique identities and to review the elements essential to building organizations with a sense of community.
Year of Submission
Master of Arts in Education
Department of Educational Administration and Counseling
1 PDF file (22 leaves)
©1995 Boyd Sherbet
Sherbet, Boyd, "College and university marketing strategies: In search of a sense of community" (1995). Graduate Research Papers. 3375.