Graduate Research Papers
Availability
Open Access Graduate Research Paper
Abstract
Many institutions of higher education are undergoing an identity crisis. In years to come, such a crisis may be viewed as a salient force in the historical evolution of American higher education. The 1980s and 1990s eventually may be acknowledged as the era when colleges and universities began to pursue their unique identities in an aggressive way. The purpose of this paper is to review the marketing strategies used by institutions of higher learning to communicate their unique identities and to review the elements essential to building organizations with a sense of community.
Year of Submission
1995
Degree Name
Master of Arts in Education
Department
Department of Educational Administration and Counseling
First Advisor
Larry Keig
Date Original
1995
Object Description
1 PDF file (22 leaves)
Copyright
©1995 Boyd Sherbet
Language
en
File Format
application/pdf
Recommended Citation
Sherbet, Boyd, "College and university marketing strategies: In search of a sense of community" (1995). Graduate Research Papers. 3375.
https://scholarworks.uni.edu/grp/3375
Comments
If you are the rightful copyright holder of this dissertation or thesis and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.