Open Access Graduate Research Paper
The first rule of effective marketing in business is that you cannot be all things to all people, and you cannot expect to sell to everyone. Marketing higher education is considered by some to be a somewhat undignified or unprofessional approach to the recruitment of students. However, with declining populations of traditional college students and the increased financial stringencies placed on both public and private colleges, many institutions have already adopted marketing approaches and still others may consider changes in their recruitment and admission strategies in the coming years.
Year of Submission
Master of Arts in Education
Department of Educational Administration and Counseling
Thomas W. Hansmeier
1 PDF file (21 leaves)
©1989 Deborah jo Sienknecht
Sienknecht, Deborah Jo, "Marketing in college admissions" (1989). Graduate Research Papers. 3365.