Open Access Graduate Research Paper
Advertising has an effect on all of us. Our homes are filled with proof of that fact. Advertisements have Influenced people to buy anything from toothpaste to automobiles. Behind each one of those Items people were persuaded to purchase Is a creative marketing and advertising strategy. Advertising has become a science and an art form which requires effort and time for maximum effectiveness.
Year of Submission
Master of Arts
Department of Curriculum and Instruction
Division of Communication and Training Technology
Roger A. Kueter
1 PDF file (44 leaves)
©1987 Kimberly Recker
Recker, Kimberly, "Humor in advertising" (1987). Graduate Research Papers. 3113.