Graduate Research Papers

Availability

Open Access Graduate Research Paper

Abstract

Advertising has an effect on all of us. Our homes are filled with proof of that fact. Advertisements have Influenced people to buy anything from toothpaste to automobiles. Behind each one of those Items people were persuaded to purchase Is a creative marketing and advertising strategy. Advertising has become a science and an art form which requires effort and time for maximum effectiveness.

Year of Submission

1987

Degree Name

Master of Arts

Department

Department of Curriculum and Instruction

Department

Division of Communication and Training Technology

First Advisor

Roger A. Kueter

Second Advisor

Sharon Smaldino

Comments

If you are the rightful copyright holder of this dissertation or thesis and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.

Date Original

1987

Object Description

1 PDF file (44 leaves)

Language

en

File Format

application/pdf

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