Open Access Graduate Research Paper
Psychographics or lifestyle measures have become a useful means of identifying audiences along psychological dimensions. They are valuable segmentation tools and excellent descriptors of consumers for direct marketers. (Burns, Harrison, 6, p. 32). It's a beneficial way of narrowing direct marketing efforts to those people who are truly interested in specific products or services.
Year of Submission
Master of Arts in Education
Department of Curriculum and Instruction
Roger A. Kueter
1 PDF file (40 leaves)
©1983 Barbara Miller
Miller, Barbara, "The personal profile system: A psychographic tool for direct marketing of non-profit organizations" (1983). Graduate Research Papers. 2952.