Graduate Research Papers
Availability
Open Access Graduate Research Paper
Abstract
Psychographics or lifestyle measures have become a useful means of identifying audiences along psychological dimensions. They are valuable segmentation tools and excellent descriptors of consumers for direct marketers. (Burns, Harrison, 6, p. 32). It's a beneficial way of narrowing direct marketing efforts to those people who are truly interested in specific products or services.
Year of Submission
1983
Degree Name
Master of Arts in Education
Department
Department of Curriculum and Instruction
First Advisor
Roger A. Kueter
Date Original
1983
Object Description
1 PDF file (40 leaves)
Copyright
©1983 Barbara Miller
Language
en
File Format
application/pdf
Recommended Citation
Miller, Barbara, "The personal profile system: A psychographic tool for direct marketing of non-profit organizations" (1983). Graduate Research Papers. 2952.
https://scholarworks.uni.edu/grp/2952
Comments
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