Graduate Research Papers

Availability

Open Access Graduate Research Paper

Abstract

According to McGraw Hill Inc., the average cost of an industrial sales call has now reached $150. For direct mail, over the past five years, postage rates alone have increased 80% for first class postage and 70% for bulk mail. Add to this the substantial increase in type, print, paper and labor cost, and it is easy to see that direct mail is becoming less and less affordable.

Year of Submission

1987

Degree Name

Master of Arts

Department

Department of Curriculum and Instruction

First Advisor

Roger A. Kueter

Comments

If you are the rightful copyright holder of this dissertation or thesis and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.

Date Original

1987

Object Description

1 PDF file (35 leaves)

Language

en

File Format

application/pdf

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