Open Access Graduate Research Paper
According to the Direct Mail/Marketing Association, more than five billion catalogs were mailed in 1982 and mail orders generated approximately 40 billion dollars in consumer sales mostly from catalogs. This is a very large increase compared to earlier years (Time, 1982). The increase in catalog consumers is due to several factors, one being the sophistication of computer systems. Computers have provided catalog films with a method of targeting their mailings to specific groups or types of individuals.
Year of Submission
Master of Arts in Education
Department of Curriculum and Instruction
Roger A. Kueter
1 PDF file (29 leaves)
©1983 Sandra J. Hendrickson
Hendrickson, Sandra J., "Behavioral tendencies of known catalog buyers" (1983). Graduate Research Papers. 2535.