Open Access Graduate Research Paper
Schools -- Public relations; Video recordings -- Production and direction;
Video production for educational purposes is becoming more popular in American schools today because of the advancement of technology. With the development of digital cameras, digital video, and various forms of digital-editing software for the computer, American schools can now tap into a new and growing form of media that will continue to grow in popularity as technology continues to advance in the future. 1 The video project for the Mason City Community School District in Mason City, Iowa was initiated as a graduate project through the University of Northern Iowa in Cedar Falls, Iowa. This project was started because the Superintendent of Schools in Mason City needed a form of media that could serve several purposes for this school district. The school district decided that it needed a school video that would display the involvement of the students, staff, and Board of Education in order to promote positive community relations. This video would also be used to feature the talent and performance of all students who chose to pursue their education within the Mason City Community School District.
Year of Submission
Master of Arts
Department of Curriculum and Instruction
Division of Educational Technology
Sharon E. Smaldino
1 PDF file (27 leaves)
©2002 Rodney Zehr
Zehr, Rodney R., "The Production of a School District Video for Promotional Purposes" (2002). Graduate Research Papers. 1566.